Q&A With Soda Shades

Affordable and fashion forward, Soda Shades make sunnies that stand out. The faces behind the brand, Steph Claire Smith and Josh Miller, are coming to Watsons for Australia Day 2019 and hosting our epic joint party.

Bringing their clique of friends, shades, chains and bumbags; and curating the music line up, this party is all about celebrating the Australian way with a distinctively Australian brand. Uniquely positioned overlooking Sydney Harbour, Watsons is the perfect place for an all day party. Grab a few cold ones, listen to some of Australia’s hottest DJs and party the day away.

To gear up for the celebrations, we spoke to Soda Shades co-founder Georgie Saggers about summer, parties and, of course, all things sunglasses.

Soda Shades is such a fun and vibrant brand! Where does the design inspiration come from?

We all like to push the fashion boundaries a little, so taking simple designs and making them a bit quirkier is a lot of fun. Travel is also a big inspiration for us – seeing what people are wearing all over the world and designing with Australia in mind.

 What are your personal favourites in the Soda Shades range?

Josh & Luke love the clear Rileys. Steph is beyond excited for some newbies, the Paris and I personally love the Marilyns – you can’t go wrong with a cat-eye.

Soda Shades have a retro-inspired bumbag that is all over Instagram. What message do you have for bumbag haters?

People who wouldn’t normally rock a bumbag have been loving it worn in different ways to suit their style. We also have some new packaging about to launch which seconds as an everyday item we all need. Stay tuned.

 If the Soda Shades brand was a drink, what would it be and why?

It would have to be some form of summer spritz. We all spend majority of the year chasing the sun so something refreshing & not too sweet would be our go-to.

SodaShades models


 We’re so excited to party with the Soda Shades crew at Watsons this Australia Day. What are your top three tips to have the best summer party ever?

1/ A curated playlist – nothing beats great music by our favourite artists.

2/ Sunshine because, shades. You can’t celebrate summer any better way.

3/ Our mates – we love partying around the country as it allows us to see our friends & SODA Family who support us.

Soda Shades have hand-selected an awesome lineup of DJ’s for our Australia Day party. What song always has you heading straight to the dancefloor?

I am a sucker for anything by Rufus or Justin Bieber – polar opposites but always my summertime tracks.

 What pair of Soda Shades will you be wearing this Australia Day?

We’ll be sticking to the originals this Aussie Day – in our Marilyns & Rileys, however some of our friends will be rocking some new bad boys. Get excited!